Project Description:
Working with Crowncity Technologies, I was tasked to redesign our digital product "Exxtra". The Exxtra Redesign project aimed to transform and elevate the user experience of our digital product. This platform plays a crucial role in providing loans to national service personnel, and our goal was to make it more user-friendly, efficient, and accessible.
My Role:
As the lead designer for this project, I played a pivotal role in the redesign process, from research and concept development to user interface design and usability testing.
Challenges:
The existing Exxtra platform faced usability challenges, lacked modern design elements, and needed to cater to a diverse user base of national service personnel.
Approach:
The project commenced with comprehensive research, including user interviews, usability studies, and a thorough evaluation of the existing platform. This research informed our design strategy.
Solution:
The Exxtra Redesign introduced a host of improvements and enhancements, including:
- Streamlined Application Process: We simplified the loan application process, making it more intuitive and user-friendly, ensuring that national service personnel can easily apply for loans.
- Enhanced User Dashboard: The user dashboard received a facelift, providing clear and organized access to loan information, repayment schedules, and account management.
- Accessibility Features: We focused on making the platform more accessible, ensuring that all users, regardless of abilities, can comfortably navigate and use Exxtra.
- Mobile Responsiveness: The redesign ensured that Exxtra is fully responsive, delivering a seamless experience on mobile devices, which are prevalent among national service personnel.
Key Features:
- Streamlined loan application process
- Enhanced user dashboard
- Improved accessibility features
- Full mobile responsiveness
Results:
Since the Exxtra Redesign rollout, we have observed significant improvements in user engagement and satisfaction. Loan application times have decreased, and user feedback indicates that the platform is much more user-friendly and accessible.
Tools Used:
The project involved the use of Figma for design and user interface mockups.
Lessons Learned:
This project underscored the importance of user-centered design, continuous user feedback, and the positive impact that a user-friendly and accessible digital product can have on user satisfaction.
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